Has anyone else noticed what is happening in the gaming industry lately? There are two key trends that I think are super important and will dictate the future of the industry:

Game Overload: The sheer volume of games released daily makes it incredibly hard for any single title to break through the noise. The few that do often have the backing of big streamers who draw attention to them or near unlimited marketing dollars. The constant influx of new, shiny games diverts attention, reducing player engagement on established titles. How are you ensuring your game gets the spotlight it deserves?

Lack of Sticking Power: Many games with great features and enjoyable gameplay need help retaining players over time. Please take a look at The Finals and HellDivers II as examples. Both have great gameplay and are enjoyable, yet players are falling off. What strategies are you using to maintain long-term player engagement?

HellDivers II has seen a 90% loss in the player base.

Building Communities Pre-Launch: Successful games often build strong communities before they launch. Consider Once Human. Their Discord boasts over 380k members, and they have yet to launch. They actively engaged with their community during the alpha/beta phases, making significant improvements based on player feedback.

Discord invite for the game Once Human showing over 380k members.

Community Engagement Beyond Influencers: It's crucial for studios to pay attention to their entire community, not just influencers. Focusing solely on influencers can alienate your broader player base, potentially harming your game's success. Make your community feel valued and heard. Please don't wait for them to express their frustrations en masse.

Leveraging Untapped Community Insights: Every gaming community is a treasure trove of valuable information that studios could leverage to boost player lifetime value (LTV) and engagement significantly. Are you tapping into this invaluable resource to stay ahead of the competition?

Don’t get left behind by ignoring the voice of your community. Unlock the potential of your gaming community with Cohezion.ai. Gather real-time feedback, bug reports, and trending topics to ensure no player concern goes unnoticed. Improve retention and engagement, and give your game the competitive edge it needs. Discover how Cohezion.ai can transform your game's success. Visit Cohezion.ai today.