In a recent GamesRadar article, the CEO of Arrowhead Studios (developers of Helldivers 2) stated that they receive “tons of feedback” but have “no good tools” for managing it. This is a common issue in the gaming industry—studios are often flooded with player feedback and bug reports but lack the infrastructure to properly handle it all. As a result, critical issues can go unnoticed, and players become frustrated when updates don’t address their concerns. We even reached out to the Arrowhead Studios CEO via X (Twitter) to better understand the challenges studios face.
That said, I’ve seen responses like, “Don’t use some stupid AI bs” or “AI is not the solution.” It’s understandable—there’s a lot of noise around AI right now, and it’s easy to get caught up in the skepticism. But let’s set the record straight: AI isn’t just a shiny new trend we slapped onto Cohezion.ai. It’s a carefully chosen tool that solves a real, massive problem in game development—one that’s getting bigger by the day.
The Challenge: Overwhelming Amounts of Data
Game studios are bombarded with player feedback and bug reports on a daily basis. Whether it’s feedback from community forums, social media, or direct reports, the amount of information is staggering. A studio might receive hundreds, even thousands, of comments and bug reports after a patch or game release. And as much as we'd like to believe that every piece of feedback is equally valuable, the reality is most of it gets lost in the noise.
Imagine trying to sift through that amount of data manually—deciding which feedback is actionable, identifying recurring bugs, and prioritizing what matters most. The truth is, it's impossible to do at scale. Studios are already stretched thin, and dedicating valuable development time to parse through feedback or bug reports just isn’t practical.
Why AI is the Best Solution
This is where AI shines. We’ve designed Cohezion.ai to use AI not as a replacement for human intuition, but as an augmentation of it. AI can take the mountains of raw data—bug reports, feedback, complaints—and quickly make sense of it all. It can identify patterns that aren’t obvious to a human eye, spot trends in player sentiment, and prioritize recurring bugs.
Think about it: when you’re a game studio dealing with waves of feedback, wouldn’t it be better to let AI do the heavy lifting and surface what really matters? AI doesn’t get tired or overlook data. It processes it all and can sort feedback based on relevance, urgency, and frequency—allowing developers to focus on what actually needs their attention.
Data Quality Issues in Player Feedback
Another often overlooked problem is data quality. It’s not just about the quantity of feedback but also the quality. Studios often receive incomplete, irrelevant, or vague reports that take time to decipher. A bug report that says, “My game crashed,” doesn’t give enough context. Compare that to, “During a multiplayer session, I opened the inventory to switch between two legendary swords, Stormbringer and Nightfall, and both swords blinked for about 5 seconds before the game crashed.”
The second report provides much more detail—details that actually help pinpoint the issue. Was it related to item interaction? Multiplayer syncing? These specifics make all the difference in diagnosing and resolving bugs, but reports like this are rare. Most feedback lacks this kind of thorough information, which creates bottlenecks for studios trying to respond quickly.
How AI Helps Studios React Faster
When you can process feedback more efficiently and improve its quality, you’re naturally going to react faster. Cohezion.ai gives studios the tools to quickly spot critical issues, prioritize them, and respond before small problems snowball into game-breaking bugs or community frustration. The ability to see trends in real-time—whether it’s a gameplay issue or a sudden change in player sentiment—means faster updates, quicker fixes, and a more engaged player base.
Conclusion
AI isn’t some “stupid BS” we’re throwing at game development for the sake of buzz. It’s a necessary tool in the modern gaming world, where the flood of data is too much for any human team to handle alone. Cohezion.ai leverages AI to make sure studios can actually make sense of all that feedback and act on it—quickly and effectively. The end result? Better games, happier players, and a development process that’s far more in tune with the community.
